For several years, an influential trend has been highlighting the difficulties faced by SMEs, grossly exaggerated by a conveyor-belt of overstatements by the media.
For us “the success or failure of an SME can’t be explained by circumstances, consumer confidence or the price of raw materials; it results from the action of its owner/manager, from his/her choices and his/her determination to move forward.”
At Wikane, we think that the growth of SMEs is a question of determination and process. Above all, this rests on a formalised strategy, in line with its leader, based on a global approach and holistic use of all the growth levers: internal, external, international, or through an effective partnership.
Wikane has worked out for them nine areas of support which allow them to meet each growth need.